mindbodygreen x Burt’s Bees

The Color Campaign

CLIENT:

Burt’s Bees

SERVICES:

Creative Direction / Art Direction / Photography / Videos / Design / Social Media

Creative Director: Sharon Wong
Art Director: Megan Doty
Senior Branded Content Editor: Krista Soriano
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi
Photographer and Retoucher: Hannah Schwob
Photographer: Marissa Alves

Date: 2019

mindbodygreen partners with Burt’s Bees in a campaign that encourages empowered women to embrace themselves (+ their imperfections) exactly as they are.

Through this campaign we provide fun and inspiring educational pieces that focus on various inside-out beauty routine that works with individual skin types and their natural features — bringing them to life, in full color. Shining a spotlight on notable personalities who’ve stood their ground and refused to be transformed into anything other than the best version of themselves all while natively integrating Burt’s Bees products into their busy lives.

SERIES OF 3 VIDEOS

Live In Full Color

 

A Refreshing Philosophy On Wearing Makeup Every Day

Coming up in the dance world, Alicia Archer—a fitness instructor and flexibility expert in New York—struggled with getting her makeup "right" for auditions and headshots. In this episode of our Live in Full Color series, Alicia gets real about how her makeup routine evolved to become one of her most empowering rituals.

A California Beauty Lover's Makeup Essentials For A Sun-Kissed Glow

As the daughter of estheticians, lifestyle and wellness blogger Sylvie Esmundo grew up on a singular beauty philosophy: All you need is sunscreen. Watch as Sylvie shares how her personal views on makeup have evolved over the years in this episode of our Live in Full Color series.

A Fully Relatable Beauty Journey—From Brow Plucking To 5-Minute Makeup

Growing up a '90s kid, the mom of three remembers copying beauty trends in magazines (and overplucking her eyebrows, of course—who in this generation hasn't?) to feel beautiful. In this Live In Full Color episode, Chrissy shares the ins and outs of her relationship with beauty and makeup through the years.

 

SERIES OF 3 VIDEOS

Glow On-The-Glow

 

3 Easy Eye Makeup Looks That You Can Do Just About Anywhere

As a fitness instructor in New York, Alicia Archer (aka Kinky Sweat), is no stranger to doing her makeup in studio bathrooms. In this Glow On The Go video, she shows us how to master three of her go-to eye makeup looks quickly and effortlessly.

A Daily Makeup Routine For A Natural Sun-Kissed Glow, By An Outdoors Lover

When California mom Sylvie Esmundo goes out, it's often—literally—to the outdoors. For this Glow on the Go video, Sylvie will show us her makeup routine for a versatile sun-kissed look.

Quick Makeup Tips For Faking 8 Hours Of Uninterrupted Sleep

One truth of motherhood? When you become a mom, you're probably not going to have time to contour your face every morning, let alone do a full look of makeup. And because a full night's sleep is never promised, she's mastered how to do her makeup to both even out her skin tone and fake eight hours of uninterrupted sleep

 

Campaign: Color Decoded

All-Natural Makeup That Adapts To You (Not The Other Way Around)

 

Live In Full Color Campaign: 
3-Part Influencer Video Series

Glow On-The-Go Campaign: 
3-Part Influencer Video Series

Color Decoded Campaign: 
1-Part Article Series

Social Media: mbg O&O, Instagram, Facebook, Twitter

Let’s work together!

We transforming brand vision into renown work through a hands-on approach to creative, content and campaigns that challenges perception and craft brands in an entirely new, often unexpected, way.

What we can bring

Creative

Creative Strategy
Brand Strategy
Branding
Creative Direction
Art Direction
Photography and Video

Find and supply an uniquely tailored creative team

Product

Website Design
Experience Design
UX and Service Design
Print
Packaging
eCommerce

Experiential Events
Production

Marketing and Strategy

360 Campaigns
Content Marketing
Brand Marketing
Social and Email

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