mindbodygreen x Sephora

Behind the Seal:
Clean Beauty

CLIENT

Sephora

SERVICES

Creative Direction / Art Direction / Photography / UX & UI / Design / Social Media / Email

Creative Director: Sharon Wong
Art Director: Megan Doty
UX and UI: Sharon Wong
Senior Branded Content Editor: Krista Soriano
Photographer: Ryan Jenq

Date: 2019

You don't need us to tell you that the clean beauty space has skyrocketed over the past couple of years.

Behind the Seal focuses on what clean beauty is, how do you identify clean ingredients and products, and what does it take to get that Clean Seal from Sephora.

SERIES OF 3 ARTICLES

Ultra-Refreshing Cocktails For Your Summer Parties

 

What it Means to Be Clean at Sephora

Thanks to a major surge in demand for ingredient and sourcing transparency, we've got more cleaner skin care and beauty options than ever.

It's why Sephora introduced a "Clean at Sephora" category —to clearly establish what they, consider "clean," and help shoppers make more informed decisions

4 Clean Skin Care Products For Luminous Summer Skin

For glowy, smooth, fresh-faced skin this summer, it's all about giving our face what it craves—from deep hydration to powerful plant-based ingredients to essential antioxidant protection—without the stuff it might not want.

The Clean Beauty Must-Haves For A Smooth Complexion This Summer

In today's post-microbead world, brands are deep-cleaning their ingredient lists, and beauty retailers like Sephora are making it easy to spot these power-packed products in the ever-growing clean beauty category.

 

Campaign: 
3-Part Article Series
Social Media: Instagram, Facebook, Twitter

Let’s work together!

We transforming brand vision into renown work through a hands-on approach to creative, content and campaigns that challenges perception and craft brands in an entirely new, often unexpected, way.

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Find and supply an uniquely tailored creative team

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360 Campaigns
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