DentalPlans

Problem

DentalPlans faced stagnation in the performance of their paid and SEM lead-generation landing pages. Despite driving traffic, the pages were underperforming, missing opportunities to convert visitors into leads. To reverse this trend, DentalPlans needed a bold new strategy to reignite growth and improve key performance metrics.

Solution

Partnering with Growth Vanguard and Sydney&Co, we reimagined DentalPlans' approach to lead generation. Our team conducted a deep dive into the content and design of their landing pages to identify critical gaps. We introduced:

• Streamlined Content Narratives: Simplified messaging and value propositions, eliminating distractions and creating a clear, concise path for users.

• Unified CTAs: Redirected all calls-to-action to a single, focused destination, reducing confusion and boosting conversions.

• Human-Centric Design: Incorporated relatable, authentic photography and intentional typography, colors, and design elements to build trust and connection with the audience.

• Optimized Navigation: Simplified navigation to reduce friction and guide users seamlessly through the funnel.

To support ongoing growth, we pushed the boundaries of DentalPlans’ brand design, creating a flexible design system of 15+ reusable components. This system enabled the rapid generation of hundreds of landing page variations, ideal for robust A/B testing and iterative optimization.

Solution

By rethinking the strategy, design and content, we delivered a scalable and high-performing solution to kickstart DentalPlans’ lead generation efforts—laying the groundwork for sustained growth in a competitive market.