Branding, Website Design & Digital Marketing
Changing the future of behavioral health care for children through an individualized technology-enabled approach that simplifies the process to care.
Client
Elemy
Year
2022
Project Type
Creative Direction, Rebranding Execution, Product Marketing
Role
Creative Director, Art Director, Producer
Overview
Changing the future of pediatric behaviorial health care
Elemy transforms the lives of children and families through individualized technology-enabled health care that combines empathy and innovation to tackle pediatric behavioral health challenges.
My Role
In early 2022, Elemy underwent a rebranding project with Pentagram. I came onboard to execute the new branding across all touchpoints and channels. One of those channels was to be part of the task force for the new redesigned website.
My role on the task force is to provide content strategy, design and art direction, and photography direction and production for the new Elemy website.
The site was launched in May 2022.
A modern technology startup changing the landscape of access to pediatric health care
Design
Logo
(Logo designed by Pentagram)
Elemy transforms the lives of children and families through individualized, technology-enabled health care that combines empathy and innovation to tackle pediatric behavioral health challenges.
Deliverables: Brand Guidelines, Website Design, Social, Emails, Direct Marketing and Content Marketing
Through the lens of a loved one
Photography Direction
The new photography portrays real families and real children. We do it through the lens of a loved one witnessing the life-changing effects and moments of the child and family in everyday scenarios and showcasing the care journey of our clients with Elemy care team.
Deliverables: A suite of custom photography for use across the website, emails, social, direct marketing
Simplifying the process to get life-changing care.
Website Redesign
The mission of Elemy is to support children with behavioral health needs and their families by providing world-class care that delivers life-changing outcomes. The website redesign simplifies the process to get life-changing care and support families through the journey.
Problem
Elemy was in need of a brand refresh and a repositioning of messaging to better communicate the technology-driven behaviorial health care solution for children. Parents whose child has received a diagnoses are faced with navigating a process that is not clear—leaving caregivers feeling overwhelmed, unsupported and anxious.
Solution
Strategize, redesign and reposition the Elemy website to be a more human-centric experience allowing parents, caregivers and healthcare providers a more simplified process in navigating behavioral health care solutions for children.
Other Projects
Building brand equity through cohesion of branding across all touchpoints and channels.
Social
Enlightened, supportive behavioral health education
The strategy is to provide valuable support and education through content marketing. My role is to execute the new brand visual identity across all social media channels.
Newsletters
Support right where you are
By leveraging data-driven insights and consumer behavior analysis, the email funnels were meticulously reconstructed to optimize engagement, enhance conversion rates, and streamline the user journey. This led to a substantial increase in both supply and demand interactions, effectively driving a significant boost in overall business outcomes.
