Challenge

EnergySage faced stagnation in the performance of their paid and SEM lead-generation landing pages. While traffic was steady, the pages underperformed in converting visitors into leads, missing opportunities to drive interest in solar and renewable energy solutions. To address this, EnergySage required a bold, strategic overhaul to boost key performance metrics and reignite growth.

Solution

In collaboration with Growth Vanguard and Sydney&Co, we reimagined EnergySage’s lead-generation strategy by leveraging their rebrand to create fresh, high-performing landing pages. These pages seamlessly integrated the updated branding while optimizing for user engagement and conversion. Our comprehensive approach included:

• Streamlined Content Narratives: Simplified messaging and value propositions to eliminate distractions and create a clear, focused path for users.

• Unified CTAs: Directed all calls-to-action to a single, cohesive destination, reducing confusion and enhancing conversion opportunities.

• Human-Centric Design: Integrated authentic, relatable imagery alongside thoughtful typography, color choices, and design elements to build trust and connection with eco-conscious audiences.

• Optimized Navigation: Simplified navigation to minimize friction and ensure a seamless user journey from interest to action.

Results

By transforming the content, design, and strategy of their landing page, we delivered a high-performing solution that reignited EnergySage’s lead-generation efforts—positioning them for sustainable growth in the competitive renewable energy market.