Healthybaby
A comprehensive revitalization of visual identity and orchestrating the execution of the cohesive brand presence across multiple platforms and channels.
Project
Brand Refresh and Growth Marketing Initiatives
Year
2023
Project Type
Creative Direction, Brand Development, Product Design, Product Marketing
Role
Creative Director, Designer
Overview
Babycare for a Brighter Tomorrow
Healthybaby is committed to changing diapers and everything baby, because they know that it is up to us to realize a future that we’re proud to give to our children.
A strong, interconnected brain during a baby's diaper years forms the bedrock of the parent-child bond we all treasure: connectedness. HealthyBaby’s focus revolves around the infant's brain, setting us apart from any other baby care brand.
Challenge
Healthbaby recently underwent a rebrand with a major agency, but the transition left gaps in consistency across its messaging and visual identity. These inconsistencies were evident across the different channels and platforms, creating challenges in delivering a cohesive and unified brand experience to its audience.
Solution
To address these inconsistencies, we conducted a comprehensive brand audit to identify gaps in messaging and visual alignment across all channels and platforms. From there, I developed a cohesive brand playbook that clearly outlined guidelines for tone of voice, visual elements, and key messaging.
I then collaborated with Healthbaby’s internal teams and external partners to ensure alignment, streamlining workflows for brand application across digital, print, marketing and social channels. My approach not only resolved inconsistencies but also empowered the brand to deliver a unified and impactful presence, strengthening its connection with the audience across all touchpoints.
Design
It’s time to redefine what it means to protect, enrich, and support the full developmental potential of every child.
Healthybaby was in it’s next phase of brand development and was in need of executing a fresh, cohesive visual identity and a repositioning of the brand and its messaging throughout the product designs, digital, social and marketing.
Deliverables: Brand Guidelines, Email Marketing, Social Media, Print and Packaging, Campaigns
Logo and Color Palette
Typography
Cohesive End-to-End Brand Experience
Brand Guidelines
The end-to-end brand experience begins with well-defined internal brand guidelines. The brand book serves as a dynamic, evolving resource, providing a clear framework to ensure the cohesive execution of both visual identity and brand messaging.
Email Marketing and Social Media
Maintaining a cohesive brand identity across all touchpoints is crucial for building trust and recognition, especially in email marketing and social media. These channels often serve as the primary interaction points for customers, making it essential to align them closely with the overarching brand.
Print and Packaging
Print and packaging play a critical role in reinforcing the brand identity. Using high-quality materials and finishes that reflect the brand’s personality and elevate the customer experience.
