True Fit Dog Training Branding, Website, and Marketing
A comprehensive brand experience for a Canine Behaviorist dedicated to fostering lasting connections between pet parents and their dogs through science-based training and personalized support, guiding them toward a well-mannered companion at every step.
Client
True Fit Dog Training
Year
2024
Project Type
Creative Direction, Brand Development, Product Design, Marketing
Role
Creative Director, Art Director, Senior Product Designer, Creative Strategist
Overview
True Fit Dog Training is a dedicated service for dog owners seeking expert knowledge and compassionate guidance. The brand’s mission is to empower owners to foster harmonious relationships with their pets through tailored, science-based behavior analytics combined with a positive and nurturing approach.
True Fit believes that every tailored dog training should be a true fit to your dog, your home environment, and your schedule.
As part of our solution for True Fit, we established a cohesive brand identity that communicated True Fit’s core values—expertise, care, and trustworthiness—while enhancing its online presence and equipping the team with impactful marketing tools.
The solution included a complete rebranding, a user-focused website, and versatile marketing materials that aligned with True Fit’s positioning and goals.
Transform your dog’s behavior with tailored training that fits you
Brand Identity and
Creative Strategy
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Design
It’s time to redefine what effective dog training rooted in behavior analysis science
True Fit Dog Training was in need of a fresh, cohesive visual identity and a repositioning of the brand and its messaging throughout the website, marketing and social media.
Deliverables: Brand Guidelines, Website, CX Journey, Marketing
Logos
The Website
True Fit’s digital presence needed an overhaul to address several key pain points: a dated design that failed to reflect the brand’s professionalism and warmth, navigation challenges that frustrated potential clients, and a lack of clear calls to action which hindered booking inquiries. An updated approach was essential to better represent the brand and provide a user-friendly experience for potential clients.
Our main goals were to:
Create a user-friendly interface that simplifies navigation and enhances the visitor experience.
Drive an increase in bookings by optimizing key touchpoints and calls to action.
Establish a cohesive and compelling branding presence, aligning the brand message and visual identity to convey warmth, expertise, professionalism, and reliability.
Solution:
Design: The website was designed with a clean layout that prioritizes readability and easy navigation. Large, engaging visuals of happy, well-trained dogs and their owners were used to create an emotional connection.
Content Strategy: The website included clear and compelling messaging, highlighting True Fit’s philosophy, services, and success stories. SEO optimization ensured greater visibility online.
Functionality: Interactive elements, such as an easy-to-use contact form, reduce friction for users to a schedule a consultation or book training, and resource sections with training tips, added value for users.
Mobile Optimization: The responsive design ensured a seamless experience across devices, catering to an audience increasingly browsing on mobile.
Marketing and Social Media
True Fit required a versatile set of marketing tools to effectively communicate its message and engage potential clients across multiple channels. Effective marketing materials are essential for portraying the brand consistently and reaching the target audience in a meaningful way.
Print Marketing
Pamphlet: A tri-fold pamphlet outlined True Fit’s philosophy, services, and benefits. Designed with engaging visuals and concise text, it served as an excellent handout for events, shelters, or veterinary clinics. The pamphlet emphasized the brand’s nurturing yet professional approach, leaving a lasting impression.
Posters: Eye-catching posters with motivational taglines and adorable dog imagery were created for local vet offices, pet stores, and training facilities.
Email Newsletters
Email Newsletters: A series of newsletters was designed to nurture leads and keep current clients engaged. Content included training tips, client success stories, seasonal promotions, and updates about True Fit’s offerings, fostering a loyal client base.
Social Media
Social Media:
Organic: True Fit’s social media profiles were revamped with consistent branding, regular posts featuring training and behavior management tips, testimonials, and behind-the-scenes content. These efforts built an engaged online community and showcased the brand’s expertise and care.
Paid Campaigns: Targeted ad campaigns focused on dog owners in specific geographic areas, promoting dog trainings and introductory consultation sessions. These campaigns were designed to maximize reach and conversions while maintaining a consistent brand voice.