mindbodygreen x Yogi Tea
Ignite A Movement
CLIENT
Yogi Tea
SERVICES
Creative Direction / Art Direction / Illustrations / UX & UI / Design / Social Media
Creative Director: Sharon Wong
Campaign Creative Lead: Sharon Wong
UX Designer: Sharon Wong
Branded Content Editor: Matt Sheetz
Illustrators:
Week 1: Sophie Charnley
Week 2: Sol Cotti
Week 3: Elisa Macellari
Week 4: Mikyung Lee
Date: 2020 & 2021
mindbodygreen partners with Yogi Tea in time when social unrest, economic turmoil and a collective, ubiquitous feeling of uncertainty, there’s no such thing as one person who has the answer. That’s why it’s going to take all of us.
Through this campaign, Ignite A Movement, we’re looking to empower our audience with healing support, positive vibes and long lasting motivation that will enable them to continue changing the world.
SERIES OF 4 INTERACTIVE ARTICLES
Action Week
It's mbg Action Week: Make Your Voice Heard This Election Day
Week One is all about setting yourself up with a plan to vote. As you've likely heard, there's an election happening next week, and casting your ballot is one of the most empowering actions you can perform.
Action Week Is Back! Time To Think Green
This week, we're thinking green (even more than usual). Making a positive impact on the environment doesn't require big, sweeping changes to your daily routine. All it takes is a commitment to doing a few small things that add up to meaningful change. Not sure where to start? We got you.
Local Is Global: mbg Action Week Is Back
So, with the holidays coming up, there's no better time to embrace the spirit of giving and share it with your community. For our third Action Week, we're thinking far and wide...by looking to those near and dear. This week is all about supporting your community by empowering the local businesses and individuals that keep it thriving.
How To Feel Closer (From 6 Feet Away)
But, in a time where social distancing has become the norm, what does “together” mean anymore? For us, it means getting creative with how we connect, share ideas, and interact in ways that feel meaningful. Here are some of our favorite ways to (safely) connect with the people and experiences that fill us with joy.
SERIES OF 2 DATA INTERACTIVE ARTICLES
We Asked, You Answered
2020 Is (Finally) Behind Us: Here's What You Told Us About Your Year
We asked; you answered—and you blew our expectations away. From the state of our union to the state of our mental health to the state of what lies ahead, our year in review taught us more about the mbg community than perhaps ever before. Keep scrolling to discover what we learned—but more importantly, what you all of us can do to grow from it.
Campaign:
4-Part Interactive Infographic Article Series
2-Part “We Asked, You Answered” Interactive Data Infographic Article Series
Instagram Challenges
Social Media: mbg O&O, Instagram, Facebook, Twitter
Let’s work together!
We transforming brand vision into renown work through a hands-on approach to creative, content and campaigns that challenges perception and craft brands in an entirely new, often unexpected, way.
What we can bring
Creative
Creative Strategy
Brand Strategy
Branding
Creative Direction
Art Direction
Photography and Video
Find and supply an uniquely tailored creative team
Product
Website Design
Experience Design
UX and Service Design
Print
Packaging
eCommerce
Experiential Events
Production
Marketing and Strategy
360 Campaigns
Content Marketing
Brand Marketing
Social and Email