mindbodygreen x Naturopathica

Ingredients With Intent

CLIENT

Naturopathica

SERVICES

Creative Direction / Art Direction / Photography / Videos / Design / Social Media

Creative Director: Sharon Wong
Senior Branded Content Editor: Krista Soriano
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi
Retoucher: Hannah Schwob

Date: 2019

The clean beauty movement is exploding we visit Barbara Close, the founder of Naturopathica, to talk about where this is all headed. Turns out, it might be time to rethink the “No List” conversation we’re all having.

With this branded campaign, I worked closely with mbg’s Beauty Director, mbg’s Senior Branded Content Writer and our in-house creative and production teams to develop and produce content that dives into the benefits of clean beauty.

 
 

Naturopathica’s Founder Gets Real About “Clean” Beauty Ingredients

As an herbalist, my product development begins right here in this garden, where I select botanicals to address the most common skin imbalances,” says Barbara Close, who founded Naturopathica nearly 25 years ago, in 1995. That’s to say the beauty brand came up in an industry that only relatively recently started to lean “clean.”

Now that the clean beauty movement is exploding, mbg visited Close at her new Teaching Garden on the North Fork of Long Island, New York, to talk about where this is all headed. Turns out, it might be time to rethink the “No List” conversation we’re all having. 

 
 

Campaign: 
1-Part Ingredients With Benefits Video
Supporting Article

Social Media: mbg O&O, Instagram, Facebook, Twitter

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