mindbodygreen’s Functional Nutrition Program
mindbodygreen’s Functional Nutrition Program Project
SERVICES
Creative Strategy / Branding / Art Direction / Content Production / Social Media / Emails / Design / Content Marketing
mindbodygreen’s Functional Nutrition Program was repositioned and relaunch in the summer of 2020. This expanded program now has 3 different programs that are designed to give the tools needed at an individual’s stage of their well-being journey.
Food Fundamentals
We believe that food is medicine, and in Food Fundamentals the information and knowledge throughout the program helps to develop an understanding of what foods are good for your body and healthy cooking techniques, through to how to stock a healthy kitchen and how important your gut, heart and hormone health is.
Heal With Food
Tired of visiting doctor after doctor and never leaving with clear answers about your specific symptoms? Heal With Food Program dives into a deeper knowledge of and address inflammation, autoimmune and other chronic conditions with informed food choices.
Functional Nutrition Coaching
Launch or expand your own business as a Functional Nutrition Coach? Do you want to make a living inspiring others to be transformed by food? Wanting to turn your side gig into a thriving health coaching business? The Functional Nutrition Coaching Program goes through the foundations of Food Fundamentals, and the deep dive knowledge of Heal With Food, and solidifies it with information on how to launch or expand your own business as a functional nutrition coach.
Creative Director: Sharon Wong
Designer: Sarah Fitzgerald
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi
Classes Marketing Officer: Callie Miller
Senior CRM Manager: Cara Klewin
Email Manager: Brittany Bender
Branding
The Functional Nutrition Program’s branding aligns with the quality and positioning similar to mbg’s supplements, whilst establishing distinct branding for each of the sub-programs, and a scaleable wordmark system that can be used for the overarching product through to the individual programs.
Landing Page Design
Functional Nutrition Coaching Highlights
Content
24 modules with detailed guidance
192 video lessons, totaling over 26 hours of instructional videos
Over 548 pages of study guides
Students
Over 78 people completed the Functional Nutrition Coaching Program to receive their mbg Coaching Certificate
Let’s work together!
We transforming brand vision into renown work through a hands-on approach to creative, content and campaigns that challenges perception and craft brands in an entirely new, often unexpected, way.
What we can bring
Creative
Creative Strategy
Brand Strategy
Branding
Creative Direction
Art Direction
Photography and Video
Find and supply an uniquely tailored creative team
Product
Website Design
Experience Design
UX and Service Design
Print
Packaging
eCommerce
Experiential Events
Production
Marketing and Strategy
360 Campaigns
Content Marketing
Brand Marketing
Social and Email