mindbodygreen x Tito’s Handmade Vodka
The Joy Project
CLIENT
Titos Handmade Vodka
SERVICES
Creative Direction / Art Direction / Photography / Videos / Design / Social Media
Creative Director: Sharon Wong
Designer: Megan Doty
Senior Branded Content Editor: Krista Soriano
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi
Photographer for Recipe Articles: Jenny Huang
Photographer for Video: Miachel Baton
Date: 2019
Wellness is about creating a life that fills your cup and gives your body what it needs to thrive. It’s not wellbeing unless there is joy. The Joy Project focuses on the simple things: balance, human connection, fresh ingredients, inclusivity, and giving back to our communities. It flips the script on wellness and encourages our audience to start counting their daily joys—best served with a drink and in good company—for a longer, healthier, and happier life.
The Joy Project; a 360 campaign with touch points in video, articles, and social.
SERIES OF 3 ARTICLES
Ultra-Refreshing Cocktails For Your Summer Parties
The Ultra-Refreshing Cocktail You'll Want At Every Outdoor Party
Now, say hello to your new favorite summer drink: a Sparkling Cucumber-Mint Lemonade cocktail. It's so easy to make that you can stir up a batch to share in under 10 minutes.
Jalapeño and Ginger Kombucha Make This Mule Kick Even Harder
This summer, try using ginger kombucha in a twist on a traditional mule, the classic cocktail usually made with vodka, ginger beer, and lime.
Garden-Fresh Vodka Infusions That Will Step Up Your Summer Cocktail Game
If you're the type who likes a weekend project—or just loves a delicious cocktail—vodka infusions are a super-easy way to make use of summer produce.
Part 1: The Joy Project Video
Only 3 In 10 People Love Their Jobs — So This Company Changed One Major Thing
Part 2: The Joy Project Video
This Company Is Proving That Joy Is All About Paying It Forward
Campaign:
2-Part Video Series: The Joy Project
3-Part Article Series: Ultra-Refreshing Cocktails for Your Summer Parties
Social Media: Instagram, Facebook, Twitter
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