mindbodygreen x Tito’s Handmade Vodka

The Joy Project

CLIENT

Titos Handmade Vodka

SERVICES

Creative Direction / Art Direction / Photography / Videos / Design / Social Media

Creative Director: Sharon Wong
Designer: Megan Doty
Senior Branded Content Editor: Krista Soriano
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi
Photographer for Recipe Articles: Jenny Huang
Photographer for Video: Miachel Baton

Date: 2019

Wellness is about creating a life that fills your cup and gives your body what it needs to thrive. It’s not wellbeing unless there is joy. The Joy Project focuses on the simple things: balance, human connection, fresh ingredients, inclusivity, and giving back to our communities. It flips the script on wellness and encourages our audience to start counting their daily joys—best served with a drink and in good company—for a longer, healthier, and happier life.

The Joy Project; a 360 campaign with touch points in video, articles, and social.

SERIES OF 3 ARTICLES

Ultra-Refreshing Cocktails For Your Summer Parties

 

The Ultra-Refreshing Cocktail You'll Want At Every Outdoor Party

Now, say hello to your new favorite summer drink: a Sparkling Cucumber-Mint Lemonade cocktail. It's so easy to make that you can stir up a batch to share in under 10 minutes. 

Jalapeño and Ginger Kombucha Make This Mule Kick Even Harder

This summer, try using ginger kombucha in a twist on a traditional mule, the classic cocktail usually made with vodka, ginger beer, and lime.

Garden-Fresh Vodka Infusions That Will Step Up Your Summer Cocktail Game

If you're the type who likes a weekend project—or just loves a delicious cocktail—vodka infusions are a super-easy way to make use of summer produce.

 

Part 1: The Joy Project Video

Only 3 In 10 People Love Their Jobs — So This Company Changed One Major Thing

 
 

Part 2: The Joy Project Video

This Company Is Proving That Joy Is All About Paying It Forward

Campaign: 
2-Part Video Series: The Joy Project
3-Part Article Series: Ultra-Refreshing Cocktails for Your Summer Parties
Social Media: Instagram, Facebook, Twitter

Let’s work together!

We transforming brand vision into renown work through a hands-on approach to creative, content and campaigns that challenges perception and craft brands in an entirely new, often unexpected, way.

What we can bring

Creative

Creative Strategy
Brand Strategy
Branding
Creative Direction
Art Direction
Photography and Video

Find and supply an uniquely tailored creative team

Product

Website Design
Experience Design
UX and Service Design
Print
Packaging
eCommerce

Experiential Events
Production

Marketing and Strategy

360 Campaigns
Content Marketing
Brand Marketing
Social and Email

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