mindbodygreen x FAGE
Food With Benefits
CLIENT
Fage
SERVICES
Creative Direction / Art Direction / Photography / Videos / Design
Creative Director: Sharon Wong
Art Director: Megan Doty
Retoucher: Hannah Schwob
Senior Branded Content Editor: Chloe Schneider
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi
Videographer: Justin Bridges
Recipe Developer, Food Stylist: Tyna Hoang
Date: 2020
We believe that the food we prepare for ourselves can improve our quality of life and create enormous benefit for our health and wellness. mindbodygreen partners with Fage in a campaign that remakes the traditional recipes in ways that enhance and facilitate our well-being.
SERIES OF 2 VIDEOS
Food With Benefits
These Better-For-You Frozen Yogurt Sandwiches Are The Tastiest Way To Feel Like A Kid Again
No season evokes nostalgia quite like summer—remembering back to those days spent at camp when our biggest worry was getting our summer reading done before school started again.
These Buffalo Cauliflower Bites Pack 20 Grams Of Protein Per Serving (Got Your Attention Now, Don't We?)
Here at mindbodygreen, we're firm believers that three meals are simply not enough—snacking is arguably the most important meal of the day. But somewhere along the way, unnecessary ingredients snuck into our faves, and the whole institution of snacking (you bet it's an institution) got a bad rap. Fear not, though, because there are plenty of delicious, better-for-you options out there.
In the 2-part video series, we’ll show creative and informative ways of re-creating recipes we love. We’ll organically share the nutritional benefits of the FAGE products within the videos whilst positioning them as versatile, nutritious and crave-worthy.
Campaign:
2-Part Food With Benefits Video Series
Social Media: mbg O&O, Instagram, Facebook, Twitter
Let’s work together!
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