mindbodygreen’s
A Modern Approach to Ayurveda
mindbodygreen’s
A Modern Approach to Ayurveda
SERVICES
Creative Strategy / Branding / Art Direction / Content Marketing / Content Production / Videos / Design / Social Media / Emails
mindbodygreen’s A Modern Approach to Ayurveda in partnership with industry expert Sahara Rose and was launched in the Autumn of 2020. A mbg class designed to give the tools you need for your well-being journey. This program enables our audience (and beyond) to discover their dosha and learn the secret of food, beauty and lifestyle rituals to live your dharma.
Ayurveda, in Sanskrit means “the science of life” and stems from the Vedas—a vast collection of knowledge encompassing a whide breadth of preventative, curative, health maintenance and natural healing methods. India’s predominant ancient medical system concentrates heavily on a person’s digestion, and is considered fundamental to a person’s overall well-being. The ability to absorb and assimilate nutrients is the foundation for attaining and maintaining good health.
Creative Director: Sharon Wong
Art Director: Meg Doty
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi Classes Marketing Officer: Callie Miller
Branding
A Modern Approach to Ayurveda’s branding draws from the historical and cultural understanding of the universe from the Vedic perspective. The five elements that make up the doshas—air, space, water, fire, earth—each play a role in the workings of the body. The five elements combine to create principles of constitutions that govern the function and interplay of a person’s mind, body and consciousness.
The branding permeates this interplay in a modern and dynamic way.
Digital Touchpoints
Guides
A Modern Approach to Ayurveda Highlights
Content
6 modules with 25 video lessons
Guide to build Six-taste meals
Students
Over 120 students since launch in October
Let’s work together!
We transforming brand vision into renown work through a hands-on approach to creative, content and campaigns that challenges perception and craft brands in an entirely new, often unexpected, way.
What we can bring
Creative
Creative Strategy
Brand Strategy
Branding
Creative Direction
Art Direction
Photography and Video
Find and supply an uniquely tailored creative team
Product
Website Design
Experience Design
UX and Service Design
Print
Packaging
eCommerce
Experiential Events
Production
Marketing and Strategy
360 Campaigns
Content Marketing
Brand Marketing
Social and Email